Make a campaign pack

Ads do better when you test a few against each other. A campaign pack writes one brief as several videos, each opening a different way, with the same brand, narrator, images and facts. Each video is an ordinary video: you edit, generate and approve it on its own, and the campaign page keeps them together.

#Start one

1. 1

   Open Campaigns and press New campaign

   The brief is the same three steps as a single video's.

   Write a brief
2. 2

   Name it and pick 3 to 5 angles

   The fourth step. The name goes into the videos' titles and their file names. Each angle you pick gets a letter, A, B, C, in the order you pick them.

3. 3

   Press Write the scripts

   One script per angle, written in a minute or two. Writing them doesn't use any videos from your plan.

#The angles

Every video is checked against the brief like any other, so an angle never makes up the price, number or quote it leads with.

#Generate and upload

1. 1

   Check each script

   Open each video from the campaign page and fix anything it flags.

   Fix script problems
2. 2

   Press Generate on the campaign page

   It makes every video whose script is ready, in the formats you choose. Each one uses a video from your plan, as it would on its own.

3. 3

   Download from the campaign page

   Every file is named client, campaign, variant and angle, format and version, such as kilele-coffee_nyeri-aa-launch_a-problem-solution_9x16_v1.mp4, so your ads manager sorts and filters them.