Make a static

A static is a single image that stands on its own: a feed post, a story, a WhatsApp status or an ad. From one brief we write several takes, each leading with a different angle (the price, the product, a customer's words), so you can compare real choices side by side, in your brand kit's colours, font and logo.

#Start one

1. 1

   Open Statics and press New static

   Pick the client and the brand kit, then say what the image is for: an offer, something new, a product, trust, a tip or an event.

2. 2

   Say what it should say

   A sentence or two in your own words, and how many samples to write (2 to 6).

3. 3

   Pick a look

   Or turn on Show me a mix of looks to see every sample in a different one. Any sample's look can be changed later without losing its words.

4. 4

   Add facts and pictures, then press Write the samples

   Prices, numbers, contact details and quotes only ever come from your facts, exactly as you write them. A good photo usually beats words alone. Writing doesn't use anything from your plan.

#Compare and edit

The samples show side by side exactly as they'll download, in the format chosen above them. Click one to open it beside the board: change its words, layout or picture, give it another look, or press Try it in another look to compare the same words in two looks. Mix the looks gives every sample a different one; One look for all puts them all in the same. More samples writes more takes, different from the ones there.

Anything that has to be fixed first is shown on its sample: a heading that's too long, an empty field, or a price, number, contact or quote that isn't in your facts. If it's right, press It's correct.

#Download

1. 1

   Choose a format under Download

   Portrait 4:5 for feeds and feed ads, square 1:1 for any feed, and story 9:16 for stories, WhatsApp status and TikTok. The image is made in a few seconds and downloads as a PNG.

2. 2

   Copy the caption

   Each sample comes with words to post with it and hashtags; Copy caption and hashtags puts them on your clipboard.